Case Study About Backlinks
A lot of people wonder does backlinks work or not? A group of people think that Google will penalize their website if the website is selling links. However, if you think about it, the whole idea of the Google search engine is based on backlinks. One of the factor which Google determine one website is more popular that the other website is based on how many people read it and how many backlinks is pointing to that website.
Of course, sites CNN.com, abc.com does not need a lot of backlinks to increase the page ranking. However, they still need backlinks to improve their orangic search engine ranking. For example, if I search for “miracle on hudson river” in Google, why will msnbc.com links show up and then abclocal.go.com. Where is CNN, NBC, New York Time articles? How about the blogs which write about “miracle on hudson river”.
Search Result For "miracle on hudson river"
Part of the reason Google weight office news sites like msnbc, abc, cnn higher in search result ranking and part of the result is because the MSNBC url has a lot of backlink links to it.
However, for small guy with a website which nobody even hear of. How can we promote our websites to the top of the search result?
Remember, Page Ranking is nothing. Organic search result position is everything. If your website is Page Ranking 5 but when I search for the keywords, you are page 2 or 3, the traffic is still will not get you a lot of sales. So, the goal is high in organic search result. Good Page Ranking will help. But it is better to be page 1 on the keyword search instead of high page ranking.
So, small guys like us, we need to build the backlinks. A lot of way to increase your backlinks count. However, make sure couple things:
- You already optimize your website
- The keywords which you specify in your anchor text is correct
- Have big site links back to you.
You can do a lot of small thing to get backlinks like I described here. However, can you get a PR4 and PR5 link back to you? You can always ask them but nobody will listen to you and do link exchange will you. Save the engine. The easy way is just to buy your way in. Go to the link broker and buy it. You pay a price and it get the job done. Simple.
Here is another case study about how CNBC.com and 1800flower.com and ProFlower.com buy their backlinks.
By the way, we just created a brand new domain for electronic components 2 weeks ago, we spend 20$ in backlinks. Now, it is PR 3. We are in page 4 on our some of the keywords. Still need some works but the result is amazing.
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