Income Diversification
Saturday, April 28th, 2007You probably heard about people’s Adsense account getting banned. Google claimed that they have a system to detect fake clicks, and they are very strict on enforcing their policies. Their system makes mistakes sometimes. It is a shame that they disable or cancel your account when your earning reaches an important level, say $100, or even $1000. The strategy to deal with this risk is to use multiple adsense accounts.
When you have multiple adsense accounts, you have more options to spread the risks. If you have a major site that fetches you $200 or more per month, we recommend that you use a different account for 50% of your pages. Note that adsense will pay you only when your account reaches $100 dollars, so you really want to spread your traffics to multiple accounts and each account should still meet the $100 payout requirement.
If you have multiple web sites, you may want to consider to put some risky web services such as proxy into a different account. So you will have an account that holds the legitimate web sites and have another account to hold the grey area services.
We’ve talked about how you spread the risk within a particular ad system. You may also want to consider to use different ad system within the same website. For example, you want to use Adsense and Yahoo’s Publisher network within your site at the same time. The advantage of this is that you will still have income if one of the ad system banned you.
One step further, you may also want to have incomes from different sources. Some incomes from ad, some incomes from affiliate programs, and some incomes referrals. Take a look of this link to see how Problogger diversifies.
We hope you build a good foundation for your online businesses.