Buying up Sites
Thursday, April 26th, 2007A good and income-generating web site is like a good business. It gives you a steady income stream. The goal here is to own enough income streams so that you can retire. You can build your site from the ground up, but there is a lot of risks. Alternatively, you can consider to acquire one.
There are sites that are dedicated for buying and selling web sites. Digital Point has a Buy, Sell or Trade forum where you can find deals. For a complete list, you can access our directory.
Buying a site involves valuation. How much should you pay for a web site? We dont suggest to buy a site that makes no money for the beginners. You should buy something that is already established and have at least 3 month of proved revenue from Adsense or other mechanisms. Now, this kind of site will be less risky, but it will cost more. You can find a site that generates $2 per day or $60 per month. A very general rule is that you pay a multiple (i.e. 10 times is the current market multiple for a general site) of the monthly income. So for a site that makes $60 per month, its price probably will be around $600. Different kind of sites have different multiples. For example, proxy is currently at a multiple of 3.
Once you’ve acquired the site, you need to move the domain, the code, and the data to your own hosting. Sometimes, the seller is willing to do the migration for you. So, ask! After that, you just need to market your site, and grow your stream.