MangoXL’s Blog

Here is Google Chief Economist, Hal Varian, talks about How Google Ad Auction Works. Couple points:

• You pay less than your bidding price if the website Quality Score is higher than the peer.
• If more people click on your ad, your position will be higher.

Once upon a time, I tried some adwords marketing. I create multiple adword groups with something like this:

408 200 0001
408 200 0002
408 200 0003
...
408 999 9998
408 999 9999

I create 40-50 ad groups to target the top cities in United States. For example, New York, Chicago, LA, San Francisco, etc..

I hope that when people type in the phone number in Google (for example, people looking for 408 234 2345) to search for the phone number or do reverse phone lookup, my adword will so up. The ad price is cheap and it is only $0.05 per click. I point the URL to reverse phone lookup

Hmm… the result is interesting. After 500 clicks, I got 2 sales and 2 refunds. Does it work? I don’t know. I think more testing is needed. However, cheap google adword is different to find.